Every cat owner can agree, hauling cat litter can be a strain. With so many different types, you want a cat litter that keeps your home smelling clean, your cats happy, and won’t break your back in the process. Cat’s Pride is happy to help!
“Cat’s Pride is excited to introduce consumers to our newest innovation in cat litter, Fresh & Light Ultimate Care. For 75 years, we’ve been committed to providing products that enrich the lives of cats and their owners,” said Dan Jaffee, president and CEO of Oil-Dri, the makers of Cat’s Pride. “We are proud to partner with Katherine Heigl and the Jason Debus Heigl Foundation as they work to end the needless suffering of animals.”
- Cat’s Pride started the lightweight litter trend and continues to innovate with its new product, Cat’s Pride Fresh & Light Ultimate Care lightweight litter. The product is 50% lighter and is formulated with highly absorbent minerals and no fillers, guaranteeing 10 days of odor control, the strongest clumps and low dust and tracking. Cat’s Pride Fresh & Light Ultimate Care offers the ultimate performance at a great value. The product is offered in a 10 pound jug, in both scented and unscented hypoallergenic varieties.
- “Cats are Complicated. Great Litter is Simple.” Campaign: The new Cat’s Pride integrated marketing campaign featuring Heigl is the brand’s largest media launch ever. This concept features Katherine Heigl as a recurring character—a cat/owner couples therapist—who helps owners have a more meaningful and positive relationship with their cats. She continually reinforces how using the best-performing Fresh & Light Ultimate Care can reduce tensions all around and create healthier interactions between cats and their people. The campaign features the actress in humorous commercials directed by Anne Fletcher, known for films such as “27 Dresses” and “The Proposal”. The integrated campaign continues across all digital, social media, in-store and print platforms.
- The Jason Debus Heigl Foundation Partnership:  The Jason Debus Heigl Foundation (JDHF) was founded in 2008 by Nancy and Katherine Heigl to increase awareness of inhumane animal treatment and support animal welfare efforts in this country. Established as a lasting legacy to a beloved son and brother killed as a teen in a tragic car accident, the JDHF is dedicated to helping companion animals by eliminating the needless suffering inflicted on animals by human cruelty, indifference and ignorance. Programs include the relocation of pets from high-kill to no-kill shelters for adoption, funding of sterilization for cats and dogs, medical and training assistance for special needs dogs, grants to hardworking “boots on the ground” rescues, and working with animal welfare groups nationwide to increase awareness of spay/neuter, humane education and adoption.
“We created the Jason Debus Heigl Foundation to continue to spread Jason’s love of animals,” said Katherine Heigl, CEO, The Jason Debus Heigl Foundation™. “We are thrilled to partner with Cat’s Pride® in our efforts to truly make a difference for animals.”
June also marks National Adopt-a-Shelter-Cat month. With so many animals in shelters and rescues, there’s nothing more exciting than bringing a fur baby into their home.
Giveaway
- Vera Bradley Camocat tote in black and white
- Cat Dancer toy
- Cat Collar
- Coupon redeemable for one 10 lb. jug of new Cat’s Pride Fresh & Light Ultimate Care Litter
50 Comments
By helping to reduce disease and protect crops, cats were quickly regarded as sacred creatures by the Egyptians.
The history is interesting. I didn’t know that cats were thought to cause the Black Death and ordered killed because of it.
I didn’t know that cats could be trained! Mine might be too old to start doing that. It makes sense that cats who live indoors live longer. I like to keep mine inside.
I learned that to get our long haired kitty less scared of getting brushed, we should leave her brush by her food bowl every day so she gets used to it..
cats can be trained. I think that its awesome just like dogs.
I learned that Cat’s Pride® is the only cat litter recommended by the American Humane Association.
I knew that brushing the cat’s teeth is a good idea, but my cat won’t let me do it. Wish she would.
i learned the symptoms of Feline Urinary Tract Disease and allergies. 🙂
I learned
Choose a metal comb for both short- and long-haired cats, as brushes can be ineffective and may damage kitty’s skin
I did not know that cats were blamed for the black death and were killed because of it. Thank you
I learned that , they are teaming up with The Jason Debus Heigl Foundation, so you and your cat can make a difference every time you pick up a jug of Cat’s Pride Fresh & Light Ultimate Care. I have used their products and they are good quality. I will be looking for these jusgs and how to help!
I learned you can download pictures
I have had cats all my life but I especially love the Five quick tips to make the most of their nine lives.
it really IS possible to train your cat, as it says on the Cat’s Pride site. I trained my cats to perform tricks and my 13 year old deaf cat learned how to ring a bell for treats a few months ago.
I learned that Cat’s Pride has always been a major supporter of animal rights organizations. Now, they are teaming up with The Jason Debus Heigl Foundation, so you and your cat can make a difference every time you pick up a jug of Cat’s Pride Fresh & Light Ultimate Care.
I learned the best tips for introducing a feline sibling to your cat.
I learned you can download pictures!
I read about what comb to choose for long or short haired cats
I learned that outdoor cats live an average of 1-5 years. Indoor cats can live up to 20 years
I learned that I can leave my kitty’s comb near the food bowl so she sees it every day so she won’t ne afraid of it.
I learned that it is best to use a comb instead of a brush when removing their loose fur
I learned that when training cats, they react best to positive reinforcement of good behavior and will only react with fear and stress to negative reinforcement.
I think it is interesting that the indoor cats live longer than an outdoor one. I also learned about how the Cat’s Pride can help with allergies.
I learned that cats are as good at hiding illnesses as they are their feelings.
If we change the kind of litter we need to do it gradually so they get used to it.
Lightweight cats avoid multiple life-threatening conditions and substantially reduce their risk of costly injuries.
*been trying to put my cat on a diet for the past year but Dad keeps feeding her table scraps. It’s amazing how well she has him trained!!!
I learned that a metal comb is best.
To be honest, I never even thought of training any of my cats to sit–didn’t really see the need for it. Now keeping them off tables and countertops is a different thing and almost impossible!
I learned that outside cats only live an average of 1-5 years. Indoor cats live up to 20! To keep your cat healthier and more safe, keep them inside!
I did not know you need to change little gradually never knew
Indoor cats can live to be 20 years old whereas outdoor cats don’t live as long
I learned that Cat’s Pride has always been a major supporter of animal rights organizations and teamed up with The Jason Debus Heigl Foundation. Buying Cat’s Pride Fresh and Ultimate Care helps support the foundation, and helps animals. which is awesome!
You can train your cat. I’m sure a professional can, but I didn’t do so well with training my husband 🙂
I learned that Outdoor cats live an average of 1-5 years. Indoor cats can live up to 20 years. That is an amazing difference!!
I learned about combing your cat near her food bowl to make it less stressful.
I learned cats can have allergies too.
They support charity events
I learned that some cats get Feline Urinary Tract Disease from eating dry food or being overweight.
My cat was really overweight and used to eat dry food but I have since started making his food (with all the supplements cats need) and now he’s at a healthy weight, and can actually jump in the air when he plays. 🙂
thanks!
I learned it’s guaranteeing 10 days of odor control
I learned you can download pictures!
As experts in absorbency since 1941, Oil-Dri Corporation of America – makers of Cat’s Pride – has developed superior products from our unique clay minerals
I learned that the company has used Oil-Dri’s absorbents throughout the world to grow and process food.
I learned that I should contact my vet with any concerns or questions.
i enjoyed the five tips to help your cat make the most of his nine lives
I checked out the cat fun section on the website. I laughed at the suggestion of setting up a tower with Jenga to watch the cats knock it over. My cats are good at knocking things off the coffee table, dresser, and anywhere else they please so you bet they would be good at running through the Jenga tower or knocking it down with their tails.
I like that they have a store locator. Make it easy to find the product that you want for your kitty.
I learned that Cat’s Pride® is the only cat litter recommended by the American Humane Association.
Cat’s Pride has a new social giving partner, the Jason Debus Heigl Foundation.
I learned there is such a thing as Flushable Litter. Not sure I’m willing to trust it with my septic system, but it would be super cool since my cat’s litter is in his own bathroom.
I learn that they support charities