2014 Wrestlemania Reading Challenge #WWEMoms

WWE Reading Challenge

I have been compensated for this post and for participating in the WWEmoms campaign by The Online Mom – all opinions expressed here are my own.

Reading is an important part of every child’s life. If there’s one moment of the day that each of my children love, it’s story time. Whether it’s Daddy sitting them down to read and animate a story or laying down for bed with a sleepy story, it’s something we do everyday.

Today, the WWE announced it’s partnership for the 2014 WrestleMania Reading Challenge with the Pearson Foundation and Young Adult Library Services Association, giving students ages 4-18 the chance to win a trip to WrestleMania 30 on Sunday, April 6 in New Orleans or have a WWE Superstar visit their school.

Last year, Kelsie enjoyed participating in the Reading Challenge and having the chance to read from a selection of books online for her age. This year, Aubrey is joining her in picking out her favorite books and with her favorite WWE Diva, AJ Lee, cheering her on as she reads.

WWE Reading Challenge
Aubrey’s Certificate after reading her first book!

Beginning today through Friday, March 7, students can sign up for the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through WWE’s expanded partnership with Pearson Foundation’s digital reading initiative, We Give Books, and YALSA, children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate, while teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write an essay.

WWE will make a financial contribution to We Give Books and YALSA in order to support literacy initiatives and provide access to books for children across the United States. WWE and its Superstars will also continue to host reading celebrations, visiting kids at local schools and libraries to stress the importance of reading. The celebrations will include special visits from the We Give Books ReadMobile. We Give Books is a digital initiative created by the Penguin Group and the Pearson Foundation to equip families, classrooms and libraries with print and online books for children.

Additionally, WWE will utilize all of its platforms, including TV broadcasts, live events, digital and social media to encourage children to read at school, at home, in their local library or wherever they’re inspired to read.

“Encouraging a lifelong love of reading is at the heart of the We Give Books initiative,” said Pearson Foundation President and CEO Mark Nieker. “Through this important partnership with WWE and YALSA, we are looking to reach more children and their families this year with the message of reading, giving and sharing.”

“It’s a sobering fact that nearly 40 percent of high school graduates are not proficient in traditional literacy skills,” said YALSA President Shannon Peterson. “Together WWE, Pearson and YALSA can make strides towards alleviating this societal problem and building brighter futures for our nation’s youth.”

“WWE is proud to continue its long-standing commitment to literacy initiatives through our partnership with We Give Books and YALSA,” said Stephanie McMahon, Chief Brand Officer, WWE. “Children are more digitally connected today than ever before and the WrestleMania Reading Challenge provides them with a unique opportunity to read books both online and in the library.”

Studies show that nothing is more important to a child’s overall success than reading at grade level by third grade. Developing early literacy skills sets a child up for success in school and life.

For more information or to participate in the WrestleMania Reading Challenge, visit WWEReadingSuperstar.com.

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  1. I will confess, I am not a big WWE watcher. However, I am now a fan knowing that they are encouraging kids to read. I know many children who will view this as a clear message that reading is, in fact, COOL. Gotta love that.

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