Hey, fellow mamas! Let’s be real: the family to-do list never seems to get shorter. The kids are outgrowing their clothes faster than you can wash them, the holidays are somehow just around the corner, and you’re still trying to figure out what to make for dinner tonight. It can feel like a whirlwind! But what if I told you there’s a way to get ahead of the chaos, tackle your holiday gift list, and save a ton of money without even leaving your couch? Get ready to mark your calendars, because Amazon’s massive fall shopping event, Prime Big Deal Days, is here to officially kick off the 2025 holiday season.
This isn’t just another sale; it’s a strategic opportunity for us busy moms to get a jump-start on holiday gifts, stock up on seasonal essentials, and refresh our homes with items that make life just a little bit easier, all before the mad rush begins.
This guide is your official playbook. I’ve spent hours digging through all the details, analyzing the trends, and curating the absolute best deals so you don’t have to. We’re going to cover everything from the must-know dates to insider strategies that will turn you into a Prime Day pro. While Amazon also held its classic summer Prime Day sale in July, this October event is your golden ticket to a stress-free holiday season. Let’s dive in and get you ready to save!
Just so you know, this post contains affiliate links. This means if you click and buy, I might earn a small commission at no extra cost to you. It’s how I keep the lights on and continue to bring you great content like this!
Your 2025 Prime Big Deal Days Cheat Sheet: All Your Questions Answered
Before we get into the nitty-gritty strategy and my top product picks, let’s cover the basics. This section is your quick-reference guide to the most common questions about the fall shopping event.
What are Amazon Prime Big Deal Days?
Think of it as Amazon’s very own Black Friday in October, often with deals that are just as good, if not better.13 It’s an annual, global shopping event exclusively for Amazon Prime members, featuring millions of discounts across every category imaginable—from top national brands like LEGO, KitchenAid, and Beats to thousands of incredible small businesses. The event is strategically placed in the fall to give shoppers early access to holiday deals.
When are Prime Big Deal Days in 2025?
This year’s holiday kickoff event is a focused, 48-hour shopping sprint. Mark your calendars:
- Prime Big Deal Days (Fall/October): This 48-hour event will take place on Tuesday, October 7, and Wednesday, October 8. It starts at 12:01 a.m. PDT on October 7, giving you two full days to shop deep discounts on some of the most anticipated gifts of the season. Think of this as your golden ticket to get holiday gifts squared away before the mad rush, with deals that often rival Black Friday.
While Amazon also held its traditional Prime Day sale from July 8-11, the October event is specifically designed for early holiday shopping. This allows you to spread out the cost and stress of the season. But because it’s a shorter, 48-hour event, you should treat it like a sprint—the best deals on giftable items will go fast!
Do I Really Need a Prime Membership?
In a word: yes. All the best deals during Prime Big Deal Days are exclusive to Prime members.11 If you’re not a member, you won’t be able to access the sale prices. But don’t worry, you have options!
- Standard Membership: The cost is $14.99 per month or $139 for a full year.
- 30-Day Free Trial: This is the ultimate Prime Day hack! If you’re not a member, you can sign up for a free 30-day trial to get full access to the sale. Just remember to cancel before the trial ends if you don’t want to continue with a paid membership.
- For Your Older Kids: If you have teens heading to college or young adults in the house, the Prime for Young Adults plan is fantastic. It offers a six-month free trial for eligible 18-24-year-olds, and after that, it’s just $7.49 per month or $69 per year.
- Budget-Friendly Option: For those who qualify, Amazon offers Prime Access for recipients of government assistance programs for just $6.99 per month.
Get Ready for it
Now that you know the why, are you ready to make your game plan for the best deals this Amazon Prime Big Deal Days? Check out these next posts to keep you on track!
