This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
Parents want what’s best for their baby. When it comes to nutritional values, we all know that infant development is crucial and they need the important nutrients to keep those little minds going.
PBM Products recently won a false-advertising lawsuit against Mead Johnson, the maker of Enfamil Lipil. PBM Products is a primary supplier of store-brand formulas to national retailers including Walmart, Target, Sam’s Club, Krogers, and more.
The lawsuit stated Mead Johnson participated in false advertising campaigns that made it appear store-brand formulas did not contain the same nutritional value of Mead Johnson brands. In reality, PBM Formulas contain equivalent values of DHA and ARA fats, known to help in eye and infant brain development.
What does this mean to parents? I personally know when we were shopping for formula, I always thought about purchasing the store-brand formulas but hesitated-nervous about nutritional value for my girls. I think after seeing so much advertising, it became natural to wonder, “Which is best for my baby?” Little did I know that in reality, by purchasing store formulas, I could have saved up to $600 per year and STILL had the girls getting the same nutrition as from other formulas. Could you imagine what could be done with $600 for your little ones versus spending it on more expensive formula?
This false advertising judgement against Mead Johnson resulted in $13.5 Million Dollars in damages and the ruling judge, U.S. District Court Judge James R. Spencer, stated Mead Johnson must pull any advertising claiming nutritional needs are not met by store brands.
So rest assured, saving yourself money doesn’t mean you are cutting your baby’s nutritional needs short. Store brand formulas meet the same nutritional value as the other brands.
