How small businesses market their brand depends on what they’re offering. Good implementation of business-to-customer marketing tactics may not translate well to a business-to-business crowd. This is enough cause for a refinement of marketing techniques.
B2C marketing should allow a business to make a direct, emphatic connection with their customers. Sometimes contests, giveaways, and live-streams can give a solid return on investment (ROI). However, these methods are only fleeting. Once they’re done, you’ll be scrambling to find something new and exciting. Something that can energize your customer base and provide investors with a demonstration of your product’s appeal.
Listed below are 5 smart B2C marketing strategies that your small business should take advantage of.
Measuring online marketing would be hopeless without algorithms. While their statistics might be confusing at first, they paint a clear picture of your website’s internet traffic.
Over the last 10 years, the internet’s unfettered stream of information was getting filtered and distilled. Social media platforms, shopping sites, and even business listings would all be guided according to a customer’s search history. Understanding algorithms can help increase your business’ search engine relevance.
Search Engine Optimization
The fact that the term, “SEO,” has become a buzzword proves the power of search engine optimization.
Whenever someone searches for your business, you want to be at the top of the search engine results page (SERP). Paying for a sponsored place at the top is the easiest route, but not the most desirable. Potential customers turn into paying ones when your site relates to their keywords.
Figuring out a customer’s intended search terms doesn’t require clairvoyance. Sometimes, it’s all a matter of knowing whether your keywords are “head” or “long-tailed.”
Head keywords are single words used to associate with a product, such as “engine” or “furniture.” Long-tailed keywords refer to more descriptive terms like, “Speedy’s Engine & Body Repair Shop” and “Discount Furniture Outlet.” A 2013 study found that long-tail keyword are 66% more profitable than head keywords.
Small business owners will often go for macro-influencers (celebrities, syndicated columnists, etc.) to promote their businesses. They may be impressive and expensive, but they don’t connect as well with regular people.
Micro-influencers connect better because they speak to everyday people. Find an influencer who specializes in your field. An macro-influencer with 8,000 followers or more is the ideal. Good word of mouth from a macro-influencer in your area can go a long way. Especially when they have followers who live outside your general location.
After all else fails, you should try giving your online advertisements a little nudge. What better way than ads that speak to your customers.